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Indian Market Dimension
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Tractor Industry-Geographically & Segmentwise
Swaraj Sales- Domestic Territorial Mkt. Share & Segmentwise
DOMESTIC TERRITORIAL MARKET SHARE AND DEALER NETWORK (YEAREND)
Territory
Swaraj Market Share
No. of Dealers as on 31-03-08
North (Punjab, Haryana & Uttar Pradesh)

Central (Madhya Pradesh & Rajasthan)

East (Bihar, West Bengal, Orissa & Assam)

West (Gujarat & Maharashtra)

South (Andhra Pradesh, Tamil Nadu, Karnataka & Kerala)
10.1%

4.9%

8.3%

11.7%

9.3%
203

114

68

88

93
Total
9.1%
566
SEGMENTWISE
HP Range
No. of
Models
%age of
Swaraj Sales
Swaraj Share in Segment
Upto 30 HP

31 - 40 HP

Above 40 HP

5

1

3

17%

50%

33%
9%

12%

7%
 
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