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Indian Market Dimension
Story thus far
Tractor Industry-Geographically & Segmentwise
Swaraj Sales- Domestic Territorial Mkt. Share & Segmentwise
GEOGRAPHICALLY
Territory
%age of Domestic Sales
North (Punjab, Haryana & Uttar Pradesh)

Central (Madhya Pradesh & Rajasthan)

East (Bihar, West Bengal, Orissa & Assam)

West (Gujarat & Maharashtra)

South (Andhra Pradesh, Tamil Nadu, Karnataka & Kerala)
29%

18%

9%

18%

26%
SEGMENTWISE
HP Range %age of Domestic Sales
Upto 30 HP

31 - 40 HP

Above 40 HP
18%

37%

45%
 
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