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Indian Market Dimension
Story thus far
Tractor Industry-Geographically & Segmentwise
Swaraj Sales- Domestic Territorial Mkt. Share & Segmentwise
Phase I (1959-67)
[Phase - End Market Size : 13,000] - CARG 16.6%
Market Conditions Manufacturers
Beginning of HVY Seeds adoption.
Fertilizer usage goes up.
Imports from Eastern Europe permitted.
Statutory price control on domestic production in 1967.
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Phase II (1968-80)
[Phase - End Market Size : 70,000] - CARG 11.6%
Market Conditions Manufacturers
Delicencing of tractor Industry in 1968.
Import of fully built tractor banned in 1974.
Statutory price control lifted in 1974.
Increase in rural lending by banks.
Expansion in rural branches of banks.
Accelerated pace of irrigation facilities.
India self sufficient in food grain.
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Including Punjab Tractors Limited, whose commercial production began in 1974
Phase III (1981-86)
[Phase - End Market Size : 80,000] - CARG 1.6%
Market Conditions Manufacturers
Complete Indegenisation of production.
Depressed market due to bank credit squeeze.
Political problems in the agri-rich states.
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Phase IV (1987-2000)
[Phase - End Market Size : 272,000] - CARG 10.7%
Market Conditions Manufacturers
Exemption from excise on tractors below 1800 cc attracting concessional rate of duty.
Aug 98 - May 98: 8% reversal on sale value.
June 98 - Feb 2000: Imposed 8% duty.
March 2000 onwards: Raised duty to 16%.
Relaxation of tractor financing norms(minimum land holding reduced from 10 to 8 acres and then to 6 acres. Repayment period increases from 7 to 9 years).
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Phase V (2001 onwards)
[Phase - End Market Size : 162,000] - CARG (Negative)
Market Conditions Manufacturers
Drought conditions in many agri-states.
Poor price realization of farm produce by farmers.
Over supply by major players.
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